Monday 23 May 2016

Crm Software Strategy Improvement: Recommendations From The Experts

Customer relationship management (CRM) is a business discipline wherein companies determine practices, strategies, and technologies that they can use to manage and analyze customer behaviors. Its main goal is to improve the overall relationship between the customers and the business, develop customer loyalty to increase retention, and ultimately, drive significant sales growth.

https://www.avidian.com/wp-content/uploads/2014/12/7.-The-Benefits-of-a-CRM-System2.png
 Image source: avidian.com

Customer relationship management is a panoply of strategies, one of which is installing a CRM software. To gain even better results, managers can maneuvers around their current and proposed business strategies as basis for improvements.

Effective use of CRM can be in the form of a reward system, which gives extra credit to those exercising the full operation of the program. Shifting the metric focus from efficiency to effectiveness will also benefit the CRM platform because the effectiveness metric differentiates brands while singling out the products that satisfy the customers.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieM8MgVy8Nft0DF5BXK91tlnYbrwy_MXfY5Yr62sNmiwOHJoPqUykUgnxgop9egrCF7_ZIrXh-NTMwBQmkxMhQXMTavNvpftzqAL-04Pm2Iuc7p89hZ5N8kwuIKlGOAK6eMM5ghBiAwoEP/s1600/Handshake.jpg
 Image source: barbarapachtersblog.com

It is also important to recognize the problems between the products and the customers and the opportunities that are available from a three-dimensional standpoint. Operational modifications to the CRM software are inadequate.

Finally, customers who are open to company forums and online communities (driven mainly by positive experience) will further enrich the CRM driver because such platforms can be used as an extension for the program. This can lead to a domino effect where an established satisfied customer pool stimulates an even bigger satisfaction rating.

Edmund O' Brien is the CEO of the Americas at Arvato Bertelsmann, a BPO company that offers a wide range of cutting-edge services, including Customer Relationship Management (CRM). Follow this link for more details on the company.

Thursday 12 May 2016

Three Skills Every Digital Entrepreneur Should Learn

There are many skills needed to be a successful entrepreneur. One of the more important aspects is adaptability. Every great entrepreneur understands that the ability to adapt is what separates the great from the mediocre. This involves knowing current trends and societal sensibilities. For today’s entrepreneur, this means understanding digital technology. There are three skills to note:

http://www.businessnewsdaily.com/images/i/000/007/742/original/LightBulbPeshkova.jpg?interpolation=lanczos-none&fit=around%7C700:500
 Image source: businessnewsdaily.com

Honesty: Digital technology is a vast field. Entrepreneurs should understand that it is impossible to learn all digital skills. They should consider specializing in only one or two skills and then build a network of people who are competent in other skills. This is how successful companies are built. The core competencies of the main group encompass as many subjects under digital technology as possible. The concept of being the “Jack of all trades” is a nice but fairly unrealistic goal.

Patience: People often misconstrue technology as an avenue wherein everything happens instantly. This is true – only when everything is already set-up. Starting companies all undergo the same challenges, and this means experiencing setbacks and delays. This applies in particular to companies that are dealing with a newer type of technology. There is no room for error in the digital arena, so it is best to take things slow and steady.

http://tech.co/wp-content/uploads/2014/06/entrepreneurship_be_taught.png
 Image source: tech.co

Secrecy: Initially contradictory to the first point, but digital entrepreneurs understand that technology is easier stolen than something that is tangible. A good (and potentially financially rewarding) concept will draw the attention of potential thieves. Entrepreneurs should practice failsafe plans to ensure that their technology is patented and protected.

Above all things, digital entrepreneurs should understand that the best teacher is experience. There is such a thing as over-planning. The best way to achieve success with one’s idea is to try it out. Edmund O’Brien became the successful IT executive he is today by persevering and constantly educating himself on technological and business strategies. Learn more by following this Twitter account.